TrueFit Moderates Panels at 2011 AMA Pittsburgh Digital Marketing Summit
3/10/2011
Christopher R. Evans and Amanda Griffith served as moderators at the American Marketing Association’s Pittsburgh Chapter’s 2011 Digital Summit on Thursday March 10, 2011. The team moderated the track sessions on Digital Marketing Strategy and B2C panel discussion.
The topics included web analytics tools and tips, optimization of email marketing, online marketing research tools, strategy, utilizing social media to engage customers, and SEO. Speakers and participants included: Jay Handler, SellPhone; Kelly Kimberland, UPMC; Chris Caputo, Optiem; Robert Kushner, Directions Research; Robbin Steif, Luna Metrics and Chip House, Exact Target.